Return to:   Attitudes

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The Structural Approach

Tri-Component Model

The Functional Approach

Measurement of

Indirect Measures

Direct Measures

Attitude organisation
and change

Cognitive Consistency

Balance theory

Congruity principle

Cognitive Dissonance

Attitudes & Behaviour

Decision Making

Forced Compliance


Alternative approaches
to the psychology
of attitudes

Self-perception theory

Impression Management

Self-generated attitude change

Attitudes as causes of behaviour

La Piere (1934)
De Fleur and Westie (1958)
Norms and habits


Measurement of attitudes

For a good example of Osgood and Tannenbaum's semantic differential scale
And also find out about self-efficacy by reading Bandura (1986) -

For Heider's Balance Theory

Attitude organisation
and change

A good source for cognitive congruity

For Leon Festinger

Read Cognitive Dissonance: Progress on a Pivotal Theory in Social Psychology

For an excellent overview of cognitive consistency:
Want to know how persuadable you are?

Attitudes & Behaviour

The psychology of fear appeals at:

Read Erving Goffman and The Presentation of Self in Everyday Life at

Alternative approaches
to the psychology
of attitudes

Seminal Studies In Social Psychology

Milgram (1963)
Haney, Banks & Zimbardo (1973)
Piliavin, Rodin & Piliavin (1969)
Tajfel (1970)
Zimbardo (1973)

Asch (1956)
Festinger and Carlsmith (1959)
Sherif (1956)

Switch to:
Research methods and the Correlation
Psychological Processes
Fun Learning and Teaching Stuff
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