Gerard Keegan's Psychology Site: Psychological Processes: Attitudes

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Attitudes

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Attitudes

The Structural Approach

Tri-Component Model

The Functional Approach

Measurement of
Attitudes

Indirect Measures

Direct Measures

Attitude organisation
and change

Cognitive Consistency

Balance theory

Congruity principle

Cognitive Dissonance

Attitudes & Behaviour

Decision Making

Forced Compliance

Effort

Alternative approaches
to the psychology
of attitudes

Self-perception theory

Impression Management

Self-generated attitude change

Attitudes as causes of behaviour

La Piere (1934)
De Fleur and Westie (1958)
Norms and habits

Attitudes

http://web.isp.cz/jcrane/IB/Structure_attitudes.doc

Measurement of attitudes

For a good example of Osgood and Tannenbaum's semantic differential scale http://www.prenhall.com/divisions/hss/app/social/chap7_1.html

And also find out about self-efficacy by reading Bandura (1986) - http://mentalhelp.net/psyhelp/chap14/chap14u.htm

For Heider's Balance Theory http://darkwing.uoregon.edu/~bfmalle/sp/vassilis2.html

Attitude organisation
and change

A good source for cognitive congruityhttp://www.ciadvertising.org/studies/student/97_fall/theory/cognitive_coc/congruity.htm

For Leon Festingerhttp://www.ciadvertising.org/sa/spring_03/382j/aclaire/Biography.html

http://www.dushkin.com/connectext/psy/ch15/bio15.mhtml

Read Cognitive Dissonance: Progress on a Pivotal Theory in Social Psychologyhttp://www.apa.org/books/4318830s.html

For an excellent overview of cognitive consistency:http://www.cultsock.ndirect.co.uk/MUHome/cshtml/index.html

Want to know how persuadable you are?http://www.ciadvertising.org/studies/student/97_fall/theory/personality/factors.htm

Attitudes & Behaviour

The psychology of fear appeals at:http://www.msu.edu/~wittek/fearback.htm

Read Erving Goffman and The Presentation of Self in Everyday Life at www.cfmc.com/adamb/writings/goffman.htm

Alternative approaches
to the psychology
of attitudes

Seminal Studies In Social Psychology

Milgram (1963)
Haney, Banks & Zimbardo (1973)
Piliavin, Rodin & Piliavin (1969)
Tajfel (1970)
http://www.fairfax.bham.sch.uk/psychology/keystudieslist.html

Zimbardo (1973)http://www.holah.karoo.net/socialpsychology.htm

Asch (1956)
Festinger and Carlsmith (1959)
Sherif (1956)

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