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	<title>Gerard Keegan</title>
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	<link>http://www.gerardkeegan.co.uk</link>
	<description>Learning psychology has never been so easy</description>
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		<title>Psychoanalytical Approach</title>
		<link>http://www.gerardkeegan.co.uk/resource-psychoanalytical.htm</link>
		<comments>http://www.gerardkeegan.co.uk/resource-psychoanalytical.htm#comments</comments>
		<pubDate>Tue, 20 Jul 2010 10:59:00 +0000</pubDate>
		<dc:creator>nthdimension</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.gerardkeegan.co.uk/?p=75</guid>
		<description><![CDATA[The psychoanalytic approach understands us from the point of view of our unconscious and early childhood experiences. The contents of our unconscious can give us a neurosis, which is an anxiety state that affects the quality of your life. Freud&#8217;s psychodynamic structure of personality suggests that our behaviour is influenced by id, ego and superego. [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Tahoma; font-size: 10pt;">The <a href="../glossary/gloss_p.htm#psychoanalyticapproach">psychoanalytic                approach</a> understands us from the point of view of our             <a href="../glossary/gloss_u.htm#unconscious">unconscious</a> and             early childhood experiences. The contents of our unconscious  can             give us a <a href="../glossary/gloss_n.htm#neurosis">neurosis</a>,             which is an anxiety state that affects the quality of your  life.             Freud&#8217;s             <a href="../glossary/gloss_p.htm#psychodynamicstructofpersona">psychodynamic                structure of personality</a> suggests that our behaviour  is             influenced by <a href="../glossary/gloss_i.htm#id">id</a>,             <a href="../glossary/gloss_e.htm#ego">ego</a> and             <a href="../glossary/gloss_s.htm#superego">superego</a>.  We are             born id, and acquire ego and superego by puberty.             <a href="../glossary/gloss_f.htm#freud">Freud</a> also has a             <a href="../glossary/gloss_p.htm#psychosexualtheoryoapd">psychosexual                theory of adult personality development</a>, where he says  our             personality develops in stages during childhood. If we fail  to             resolve conflicts associated with a particular (<a href="../glossary/gloss_o.htm#oralstage">oral</a>,             <a href="../glossary/gloss_a.htm#analstage">anal</a>,             <a href="../glossary/gloss_p.htm#phallicstage">phallic</a>,             <a href="../glossary/gloss_l.htm#latentstage">latent</a> and             <a href="../glossary/gloss_g.htm#genitalstage">genital</a>)  stage             of personality development Freud said we could develop             <a href="../glossary/gloss_f.htm#fixations">fixations</a>.  These             can show themselves in our personality-related behaviours  e.g. an             adult thumb sucker would be said to have an oral fixation.  We             unconsciously use             <a href="../glossary/gloss_e.htm#egodefencemechanisms">ego-defence                mechanisms</a> to protect ourselves from the anxieties of  life. An             application of the approach is found in             <a href="../glossary/gloss_p.htm#psychoanalyticpsychotherapy">psychoanalytic                psychotherapy</a>. Features of psychoanalytic  psychotherapy             include <a href="../glossary/gloss_f.htm#freeassociation">free                association</a>, <a href="../glossary/gloss_d.htm#dreamanalysis">dream                analysis</a>, analysis of             <a href="../glossary/gloss_p.htm#parapraxes">parapraxes</a>,             <a href="../glossary/gloss_r.htm#resistance">resistance</a>,             <a href="../glossary/gloss_r.htm#regressionviahypnosis">regression</a> using hypnosis and <a href="../glossary/gloss_t.htm#transference">transference</a>.             The main limitation of the psychoanalytic approach is  evidence             generated in its support. The case study is non-scientific.  Further,             it is hugely difficult to scientifically or otherwise, find  support             for its <a href="../glossary/gloss_h.htm#hypotheticalconstruct">hypothetical                constructs</a> like id, ego superego etc. Also, Freud used  a small             sample of neurotic middle class Viennese women, and  generalised his             findings out to all of us. His emphasis on the psychosexual  saw             splits with Adler and Jung. Erikson also later questioned  his sexual             emphasis on the emerging personality. Adler, Jung and  Erikson went             on to develop the broader             <a href="../glossary/gloss_p.htm#psychodynamicapproach">psychodynamic                approach</a>, which includes psychoanalysis. The  psychodynamic             approach believes it is the social, rather than the sexual  world,             that has a greater influence on our personality development. </span></p>
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		<title>Approaches</title>
		<link>http://www.gerardkeegan.co.uk/resource-approaches.htm</link>
		<comments>http://www.gerardkeegan.co.uk/resource-approaches.htm#comments</comments>
		<pubDate>Tue, 20 Jul 2010 10:22:29 +0000</pubDate>
		<dc:creator>nthdimension</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.gerardkeegan.co.uk/?p=62</guid>
		<description><![CDATA[What Is An Approach or Perspective in Psychology? Old Approaches Page: Psychoanalytical We&#8217;re switching over to wordpress, so forgive the disruption while we redo all the pages. Psychology is the scientific study of our thoughts, feelings and behaviours. An approach or perspective in psychology is a particular view as to why, and how, it is [...]]]></description>
			<content:encoded><![CDATA[<h3>What Is An Approach or Perspective in Psychology?</h3>
<blockquote><p>Old Approaches Page: <a href="http://www.gerardkeegan.co.uk/resource/psychoanalytical-old.htm">Psychoanalytical</a></p>
<p>We&#8217;re switching over to wordpress, so forgive the disruption while we redo all the pages.</p></blockquote>
<p><span style="font-size: 10pt;"><br />
<a title="Psychology" href="http://www.gerardkeegan.co.uk/glossary/psychology">Psychology</a> is the scientific study of our thoughts, feelings and behaviours. An approach or perspective in psychology is a particular view as to why, and how, it is we think, feel, and behave as we do.</span></p>
<p><span style="font-size: 10pt;">The science of mind and behaviour has five approaches that help explain why we are as we are.</span></p>
<p><span style="font-size: 10pt;"><a title="Psychoanalytical Approach" href="http://www.gerardkeegan.co.uk/resource-psychoanalytical.htm">The psychoanalytic approach</a>: which analyses us from the point of view of our unconscious, and early childhood experiences.</span></p>
<p>http://www.gerardkeegan.co.uk/resource/behaviourist.htm</p>
<p><span style="font-size: 10pt;"><a title="The Behaviourist Approach" href="http://www.gerardkeegan.co.uk/resource/behaviourist.htm">The behaviourist approach</a>: which analyses us from the point of view of learning in response to our environment.</span></p>
<p><span style="font-size: 10pt;"><a title="The Cognitive Approach" href="http://www.gerardkeegan.co.uk/resource/cognitive.htm">The cognitive approach</a>: which analyses us from the point of view of our mind and its information processes of perception, attention, language, memory, and thinking.</span></p>
<p><span style="font-size: 10pt;"><a title="The Biological Approach" href="http://www.gerardkeegan.co.uk/resource/biological.htm">The biological approach</a>: which analyses us from the point of view of our genetics and physiology. Our genetics are those individual biological characteristics that we inherit from our natural parents, and also those evolved biological characteristics that we commonly share. Our physiology refers to our physical being, or bodily processes and functions.</span></p>
<p><span style="font-size: 10pt;"><a title="The Humanistic Approach" href="http://www.gerardkeegan.co.uk/resource/humanistic.htm">The humanistic approach</a>: which analyses us from the point of view of our self-image.</span></p>
<p><span style="font-size: 10pt;">Each approach has much to offer, and together they help us understand why we think, feel, and behave the way we do. Our approaches set the paradigm, or boundaries within which the subject of psychology is set. Our approaches have added value in that they have each generated a related psychotherapy. No bad thing for a subject that should always have the welfare of the individual at its heart.</span></p>
<p><span style="font-size: 10pt;">Go To Approaches &amp; Methods At A &#8216;Click&#8217;!</span></p>
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		<item>
		<title>Teacher &amp; Student Resources</title>
		<link>http://www.gerardkeegan.co.uk/resources.htm</link>
		<comments>http://www.gerardkeegan.co.uk/resources.htm#comments</comments>
		<pubDate>Mon, 19 Jul 2010 23:15:48 +0000</pubDate>
		<dc:creator>nthdimension</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.gerardkeegan.co.uk/?p=58</guid>
		<description><![CDATA[These teacher and student resources are here to help you develop a firm understanding of psychology. If you are an absolute beginner when starting with the approaches will give you a good introduction to the world of psychology. http://www.gerardkeegan.co.uk/resource/approaches.htm http://www.gerardkeegan.co.uk/resource/research.htm http://www.gerardkeegan.co.uk/resource/psychological.htm http://www.gerardkeegan.co.uk/resource/funteaching.htm http://www.gerardkeegan.co.uk/resource/keystudies.htm http://www.gerardkeegan.co.uk/resource/research1.htm]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Tahoma; font-size: 10pt;">These teacher and student resources are here to help you develop a firm understanding of psychology. If you are an absolute beginner when starting with the approaches will give you a good introduction to the world of psychology.</span><br />
<span style="font-family: Tahoma; font-size: 10pt;"><br />
<a href="http://www.gerardkeegan.co.uk/resource/approaches.htm">http://www.gerardkeegan.co.uk/resource/approaches.htm</a><br />
<a href="http://www.gerardkeegan.co.uk/resource/research.htm">http://www.gerardkeegan.co.uk/resource/research.htm</a><br />
<a href="http://www.gerardkeegan.co.uk/resource/psychological.htm">http://www.gerardkeegan.co.uk/resource/psychological.htm</a><br />
<a href="http://www.gerardkeegan.co.uk/resource/funteaching.htm">http://www.gerardkeegan.co.uk/resource/funteaching.htm</a></p>
<p><a href="http://www.gerardkeegan.co.uk/resource/keystudies.htm">http://www.gerardkeegan.co.uk/resource/keystudies.htm</a><br />
<a href="http://www.gerardkeegan.co.uk/resource/research1.htm">http://www.gerardkeegan.co.uk/resource/research1.htm</a><br />
</span></p>
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		<slash:comments>59</slash:comments>
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		<item>
		<title>Gerards Book</title>
		<link>http://www.gerardkeegan.co.uk/gerardsbook.htm</link>
		<comments>http://www.gerardkeegan.co.uk/gerardsbook.htm#comments</comments>
		<pubDate>Mon, 19 Jul 2010 20:15:48 +0000</pubDate>
		<dc:creator>nthdimension</dc:creator>
				<category><![CDATA[General Information]]></category>

		<guid isPermaLink="false">http://www.gerardkeegan.co.uk/?p=31</guid>
		<description><![CDATA[Tailored to the curriculum of the Scottish Qualifications Authority, Higher Psychology: Approaches &#38; Methods aims to develop the ability in readers to understand and explain the main theoretical approaches and research methods in psychology, and to interpret, analyse and critically evaluate, theories, evidence and methods. It is being used extensively by students of Intermediate, Higher [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Tahoma; font-size: 10pt;">Tailored to the curriculum of the Scottish Qualifications Authority, <strong>Higher Psychology: Approaches &amp; Methods </strong>aims to develop the  ability  in readers to understand and explain the main theoretical  approaches and research methods in psychology, and to interpret,  analyse and critically evaluate, theories, evidence and methods.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">It is being used extensively by students of Intermediate,  Higher and Advanced Higher psychology in Scotland, and has been  described  as &#8216;crucial&#8217; for the teaching of AS/A level psychology in  England and Wales. Recently found relevant to psychology in the International Baccalaureate, it is also appreciated by those  doing   Scotland&#8217;s Higher National Psychology Units, or anyone new to psychology at university level in the English-speaking  world.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">It contains extra features for learning, including  structured  assessment questions, interactive activities, links to  online  teaching and learning exercises, as well as end of chapter  summaries for revision.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">&#8216;Higher Psychology Approaches &amp; Methods&#8217; can be got in  most High Street bookshops, or can be ordered directly from the publishers via <a href="http://www.madaboutbooks.com">www.madaboutbooks.com</a>,      the Hodder Headline site for readers and booklovers.  Alternatively  phone Bookpoint on (44) 01235 827720.</span></p>
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		<slash:comments>238</slash:comments>
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		<title>Psychology and Me</title>
		<link>http://www.gerardkeegan.co.uk/aboutgerard.htm</link>
		<comments>http://www.gerardkeegan.co.uk/aboutgerard.htm#comments</comments>
		<pubDate>Mon, 19 Jul 2010 19:15:57 +0000</pubDate>
		<dc:creator>nthdimension</dc:creator>
				<category><![CDATA[General Information]]></category>

		<guid isPermaLink="false">http://www.gerardkeegan.co.uk/?p=12</guid>
		<description><![CDATA[Gerry Keegan BA (Hons) LLB MSc is Managing Director of ‘Psychology Works Scotland’, a limited company incorporated by guarantee that uses the science of mind and behaviour to assist individuals and business overcome issues, and maximise their potential. Gerry is a Clinical Hypnotherapist, a Master Practitioner in Neuro-Linguistic Programming, an Accredited Life Coach and Motivation [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" title="Gerard Keegan" src="http://www.gerardkeegan.co.uk/gerry.jpg" alt="Gerard Keegan holding his first Psychology book" width="463" height="339" /></p>
<p><span style="font-family: Tahoma; font-size: 10pt;"><b>Gerry Keegan BA (Hons) LLB MSc</b> is Managing Director of ‘Psychology Works Scotland’, a limited company incorporated by guarantee that uses the science of mind and behaviour to assist individuals and business overcome issues, and maximise their potential.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">Gerry is a Clinical Hypnotherapist, a Master Practitioner in Neuro-Linguistic Programming, an Accredited Life Coach and Motivation Trainer.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">A former lecturer, senior lecturer and Assistant Head of Faculty Gerry has developed, taught and assessed psychology in Scotland for nearly 30 years. Gerry is a Graduate Member of the British Psychological Society. He is a former Principal Assessor for all levels of SQA NQ Psychology, Reviewer for HN Psychology, and the founder member and first Chair of the Association for the Teaching of Psychology (Scotland).</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">Gerry is a best selling author. His works include the highly acclaimed &#8216;Higher Psychology: Approaches &#038; Methods&#8217; published by Hodder and Stoughton in June 2002, and ‘Higher Psychology’ 2nd Edition published by Hodder Gibson in 2009.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">He is the Editor of an innovative CD ROM in Cognitive Psychology produced by the Scottish Learning Resources Consortium, and has also contributed to the SCHOLAR Higher Psychology e-learning platform at Heriot Watt University.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">He has written for amongst others The British Psychological Society, The Journal of the Association for the Teaching of Psychology, The International Journal of Stress Management. The Psychology Review and The Times Educational Supplement Scotland. He is the Psychology Correspondent for NewsTalk Radio Dublin, and The Buccaneer in North East Scotland.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">He has presented and talked at conferences across Britain and South Africa.</span> </p>
<p><span style="font-family: Tahoma; font-size: 10pt;">He is a Training Manager with Glasgow Celtic Football Club, the PR Officer for the Camglen Fairtrade Steering Group in Glasgow, and sits on a Cross-Party Committee in the Scottish Parliament.</span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;"><b>What the people say!</b></span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">‘Gerry&#8217;s enthusiasm for Psychology is only surpassed by his anecdotal stories, every one of which are hilariously memorable and prescient.’<br /> <br />
<i>Graeme</i></span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">‘You truly are an inspiration Gerry!’<br />
<i>Joanna</i></span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">‘I wish I had a fraction of your motivation or ability’.<br />
<i>Lewis</i></span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">‘You have so many strings to your bow. Everyone should be inspired as you show that it’s never too late to learn’.<br />
<i>Rena</i></span></p>
<p><span style="font-family: Tahoma; font-size: 10pt;">‘I would never have achieved what I have without you Gerry. Thank you’.<br />
<i>Claire</i></span></p>
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